Airlines and Aviation
Lifemiles Marks 15 Years with 16 Million Members
Lifemiles, the loyalty program from Avianca, celebrates its 15th anniversary, highlighting its growth and member benefits.
Loyalty Programme
Marriott Bonvoy Boosts KrisFlyer Miles Conversion Benefits
Marriott Bonvoy introduces significant enhancements to its KrisFlyer miles conversion program starting April 1, 2026.
Cultural Tourism
Accor Plus Achieves Prestigious Award for Loyalty Program Relaunch
Accor Plus wins recognition for its innovative ALL Accor+ Explorer loyalty program at the Asia Pacific Loyalty Awards.
Air
IndiGo Teams Up with Adani Airports for New Duty-Free Loyalty Program
IndiGo's partnership with Adani Airport Holdings simplifies duty-free shopping for passengers, integrating loyalty rewards and enhancing travel experience.
Cruise
Scenic Group Unveils New Loyalty Program for Guests
The Scenic & Emerald Rewards program merges previous loyalty schemes, offering travelers a seamless rewards experience across luxury journeys.
Airlines and Aviation
China Airlines Enhances Loyalty Program in Partnership with Plusgrade
China Airlines has teamed up with Plusgrade to introduce innovative loyalty currency features for its Dynasty Flyer members, enabling new options for buying and gifting miles.
Airlines
Virgin Atlantic Introduces Status Match for British Airways Members
Virgin Atlantic launches a temporary promotion allowing British Airways Club members to upgrade their loyalty status.
Consumer
AirAsia Rewards Forms New Alliance with Versa to Enhance Financial Services
AirAsia Rewards is expanding its offerings through a strategic partnership with digital wealth management company Versa.
Airlines and Aviation
Etihad Guest Launches Full Flexibility for All Onboard Seats
Etihad Airways enhances its loyalty program with flexible redemption options across all seats.
Agreements
Philippine Airlines and Philippine National Bank Strengthen Mabuhay Miles Loyalty Program
Philippine Airlines and Philippine National Bank have renewed their partnership to enhance the Mabuhay Miles loyalty program.
Airlines and Aviation
Thai Airways Selects IBS Software’s iLoyal for Royal Orchid Plus Transformation
Thai Airways announces a partnership with IBS Software to revamp its Royal Orchid Plus loyalty program, implementing the iLoyal platform for enhanced customer engagement.
Airlines
United Teams Up with Instacart for Enhanced Loyalty Benefits
The partnership between United and Instacart offers MileagePlus members zero delivery fees and bonus miles, making grocery orders during travel easier.
Cruise
Norwegian Cruise Line Holdings Introduces New Loyalty Status Recognition Program
The new initiative allows guests to have their loyalty status acknowledged across all three cruise brands of the company.
Airlines and Aviation
Emirates Skywards Marks 25-Year Milestone with 25 Days of Prizes
Commemorating its 25th anniversary, Emirates Skywards has launched a 25-day celebration filled with exciting giveaways for its loyal members.
Agreements
Marriott Bonvoy Partners with Shinsegae Duty Free to Enhance Member Rewards
Marriott Bonvoy and Shinsegae Duty Free enter a strategic partnership to expand loyalty program benefits.
Airlines and Aviation
AlFursan Launches New Payment Method with 'Cash + Miles'
AlFursan, the loyalty program of Saudia, has introduced a new payment option that allows members to split their ticket costs between AlFursan Miles and cash for more flexibility.
Airlines
Etihad Guest Partners with Revolut to Elevate Loyalty Program
Etihad Guest has joined forces with Revolut, offering customers new opportunities to earn loyalty miles worldwide.
Airlines and Aviation
Emirates Skywards Teams Up with Coca-Cola Arena for Enhanced Loyalty Experience
The partnership provides Emirates Skywards members access to premiere hospitality experiences at Dubai's Coca-Cola Arena.
Hospitality
Luxury Escapes Unveils Loyalty Programme named Société
Luxury Escapes introduces its new loyalty program, Société, aimed at enhancing customer rewards and experiences.
Airlines and Aviation
IndiGo Teams Up with Accor for Enhanced Loyalty Benefits
IndiGo and Accor are collaborating to enhance their loyalty programs, offering unique benefits for their members.
