Marriott Bonvoy Partners with Shinsegae Duty Free to Enhance Member Rewards
Marriott Bonvoy and Shinsegae Duty Free enter a strategic partnership to expand loyalty program benefits.
Marriott Bonvoy Partners with Shinsegae Duty Free to Enhance Member Rewards
This collaboration is a seamless connection between hospitality and retail
Marriott International’s travel platform Marriott Bonvoy recently entered a strategic partnership with South Korean duty-free operator Shinsegae Duty Free. This collaboration aims to provide greater points-earning opportunities and distinct rewards for members of both loyalty programs.
As Marriott Bonvoy’s inaugural duty-free collaboration, this initiative seamlessly links global hospitality with premium duty-free retail, enriching everyday journeys through meaningful rewards for members, whether they are traveling or shopping.
According to Duke Nam, Marriott International’s area vice president for South Korea, Vietnam, and the Philippines, “We are extremely excited to collaborate with Shinsegae Duty Free in South Korea for Marriott Bonvoy’s very first global strategic duty-free partnership. Today’s launch reflects our commitment to creating meaningful touchpoints for our members beyond hotel stays. Together with Shinsegae Duty Free, we are connecting lifestyle and travel in a way that is uniquely rewarding, immersive, and distinctly Marriott Bonvoy.”
Hojin Yang, vice-president of the sales division of Shinsegae, added, “Through this strategic partnership with Marriott Bonvoy, we aim to maximize customer satisfaction by combining Marriott’s global network with Shinsegae Duty Free’s curated, customer-centric services. We are creating a differentiated experience that connects shopping and travel.”
A Timely Development
This collaboration marks a significant milestone in expanding Marriott Bonvoy’s lifestyle and rewards ecosystem in South Korea. Following its existing points transfer partnership with Hana Bank, Marriott Bonvoy is now expanding its presence by allowing members to earn and redeem points through everyday activities like shopping.
Globally, the program continues to evolve into a more integrated and meaningful part of members’ daily lives.
More Points to Earn
From August 26, Marriott Bonvoy members will earn two points for every KRW 1,000 spent at Shinsegae Duty Free offline and online stores, earning up to 1,000 points per month. The collaboration also offers tier matching across both programs, allowing members to enjoy elevated experiences.
Marriott Bonvoy Gold Elite members will be matched to Shinsegae Duty Free Black status, while Platinum, Titanium, and Ambassador Elite members will achieve Shinsegae Duty Free VIP status. Conversely, Shinsegae Black and VIP members will receive Marriott Bonvoy Silver Elite status.
To celebrate the launch, a limited-time pop-up store will be hosted at the Shinsegae Duty Free Myeongdong store from August 26 to September 4. The travel-themed space invites visitors to discover the membership program and its rewards.
Visitors who enroll in Marriott Bonvoy on-site will receive a welcome gift available in limited quantities each day, and customers linking their Marriott Bonvoy and Shinsegae Duty Free accounts will enjoy additional rewards.
