Airlines and Aviation
Hong Kong Airlines and Etihad Airways Resume Codeshare Partnership
The airlines have signed a reciprocal loyalty program agreement to strengthen their alliance.
Airlines and Aviation
Thai Airways Selects IBS Software’s iLoyal for Royal Orchid Plus Transformation
Thai Airways announces a partnership with IBS Software to revamp its Royal Orchid Plus loyalty program, implementing the iLoyal platform for enhanced customer engagement.
Cruise
Norwegian Cruise Line Holdings Introduces New Loyalty Status Recognition Program
The new initiative allows guests to have their loyalty status acknowledged across all three cruise brands of the company.
Agreements
Marriott Bonvoy Partners with Shinsegae Duty Free to Enhance Member Rewards
Marriott Bonvoy and Shinsegae Duty Free enter a strategic partnership to expand loyalty program benefits.
Asia
BWH Hotels Unveils New Promotion for Bonus Points in Asia
BWH Hotels launches a new initiative allowing guests to earn bonus points, promoting travel across Asia.
Hospitality
Ascott Elevates Loyalty Program ASR with New Features
Ascott celebrates an expansion of its loyalty initiative, ASR, aiming to triple membership to 15 million by 2028.
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