SaaS solutions provider to the travel sector IBS Software announced that its iLoyal platform has been chosen by Thai Airways International Public Company Limited (THAI) to digitally transform its Royal Orchid Plus Programme.

Marcus Puffer, IBS Software’s head of loyalty solutions, emphasizes how Thai Airways recognizes the significance of loyalty in building strong customer connections. He mentioned, “With iLoyal, we will help future-proof Royal Orchid Plus, enabling Thai Airways to deliver the digital-first experiences today’s travelers expect.”

Gautam Shekar, IBS’ region head in the Asia Pacific, remarked, “As loyalty expectations evolve across the APAC region, Thai Airways’ selection of IBS Software reflects our commitment to helping airlines transform into digital retailers. Thai Airways is an iconic carrier, and we are proud to support their journey of innovation.”

THAI’s Kittiphong Sansomboon noted, “Strengthening our loyalty program is a key priority. This investment marks a significant milestone in our digital transformation journey, focusing on the programme’s ‘Power of Plus’ - Plus Value Propositions, Plus Members, and Plus Revenue - to modernize Royal Orchid Plus and support THAI’s growth.”

At the core of this transformation is the deployment of IBS Software’s iLoyal platform, set to provide a more personalized and connected experience for members. The platform aims to offer a seamless digital experience across travel journeys, leveraging advanced AI and data-driven capabilities for enhanced customer engagement.

The platform’s open architecture will also facilitate integration with partners in various sectors, boosting the overall value of the Royal Orchid Plus program.