Dis-loyalty: A New Global Membership for Travel and Dining Available to Australians
Australia/Consumer/Hotel Management Company/Hotels/Loyalty Programme/Restaurant/Travel related Products

Dis-loyalty: A New Global Membership for Travel and Dining Available to Australians

Ennismore has introduced Dis-loyalty, a unique travel and dining membership designed for Australians, offering exclusive benefits across numerous global destinations.

Introduction

Ennismore has launched Dis-loyalty in Australia, a global travel and dining membership that rewards curiosity over routine. This program is tailored for travelers who desire design-led stays, destination dining, and culture-first experiences, unlocking benefits across more than 120 lifestyle hotels and 200 restaurants, bars, and coffee spots worldwide.

Unique Opportunity for Australian Travelers

As Australians plan trips across Asia, the U.S., and Europe, Dis-loyalty offers smarter access to stays and experiences in over 80 sought after destinations. From Seoul, Hong Kong, and Singapore to London, Paris, LA, and Brooklyn, the membership facilitates new experiences each time.

What Distinguishes Dis-loyalty

Unlike traditional points-based models, Dis-loyalty rewards members with greater benefits when exploring new hotels rather than returning to familiar places. The program covers 11 culture-driven brands including The Hoxton, 25hours, Hyde, Mondrian, and others, launching alongside new openings to provide local options.

Membership Pricing and Key Benefits

Membership costs £144 annually (approximately AUD 275) or £12 monthly (approximately AUD 23), featuring:

  • 50% off stays at new hotels within their opening period.
  • 20% off the first stay at 120+ participating hotels.
  • 10% off repeat stays at any hotel in the network.
  • 10% off food and drinks at participating venues.
  • 365 complimentary barista-made drinks (one coffee daily).
  • Access to exclusive events and offers.

Joining Dis-loyalty

Joining is seamlessly digital, integrating payment through Apple Pay, Google Pay, or standard card payments.

To register:

  1. Visit www.dis-loyalty.com and select “Join Now.”
  2. Agree to the terms and opt into marketing communications.
  3. Make payment.
  4. Download the mobile app for easy management of benefits.

Conclusion

Dis-loyalty is well-timed, providing travelers and diners a fresh alternative to conventional loyalty programs. By incentivizing the exploration of new hotels and neighborhoods, this membership transforms curiosity into real value, offering substantial savings and daily complimentary drinks.

For Australians with frequent travel plans across Asia, Europe, and North America, the global reach and straightforward digital sign-up creates a low-friction way to enhance how they experience travel and dining.

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