Luxury Escapes officially launched its loyalty and rewards programme, Société, on April 14, 2025. Designed to be the most accessible rewards programme in the travel sector, Société allows members to earn and redeem points on nearly all travel products on Luxury Escapes.

The program is free to join, and Luxury Escapes rewards top clients with automatic status as a welcome bonus based on their spending over the last year.

Adam Schwab, co-founder and CEO, stated that Société marks a significant milestone for the brand and aims to become the most widely used secret in travel. He said, “We created Société because we wanted to really reward our loyal members. Our customers are at the heart of everything we do, and this program is designed to recognize and reward their loyalty in a meaningful way. It’s about more than just points: it’s about turning every trip into an exceptional experience, and helping people feel like insiders wherever they go.”

A World of Exceptional Perks

With benefits akin to insider secrets, Société is set to revolutionize travel rewards. The tiered loyalty program will allow members to earn both Points and Status Credits on eligible purchases. As members accumulate Status Credits, they gain access to more exclusive perks, including guaranteed room upgrades, airport lounge access, private transfers, priority support, discounts, and secret offers.

Points can be used as currency for future bookings, providing customers with tangible benefits each time they travel.