Cultural Tourism
TAT Successfully Hosts Amazing Thailand Networking Event at ITB Berlin
The Tourism Authority of Thailand organized a major networking event during the ITB Berlin to promote its tourism strategy focusing on value and sustainability.
Thailand
Thailand's Tourism Authority Launches Crisis Monitoring Centre
The newly established centre will monitor tensions in the Middle East and coordinate assistance for affected travelers.
Tourism
New TAT-Agoda Partnership Bolsters Trusted Thailand Initiative
The collaboration aims to enhance safety and boost traveler confidence in Thailand’s tourism sector.
Thailand
TAT Welcomes Lalisa ‘LISA’ Manobal as the Face of Amazing Thailand
The Tourism Authority of Thailand has appointed global star Lalisa ‘LISA’ Manobal as the new ambassador for its 'Feel All the Feelings' campaign, showcasing Thailand's unique cultural richness and tourism appeal.
Asian Tourism Management
TAT Takes Major Steps at FITUR 2026 in Madrid
TAT's participation at FITUR 2026 aimed to create significant business opportunities while promoting Thailand's tourism.
Interviews
Thai Tourism Strategy for 2026: A Shift Towards Quality Over Quantity
Thailand's tourism strategy for 2026 emphasizes high-value tourists over sheer volume, aiming for sustainable growth and enhanced experiences.
News
Thailand's Tourism Authority Announces 2026 Strategic Plan
The Tourism Authority of Thailand has unveiled its roadmap for 2026, focusing on sustainable and high-quality tourism.
Cultural Tourism
TAT Enhances Sakon Nakhon Christmas Star Parade to Global Recognition
The Thailand Tourism Authority elevates the Sakon Nakhon Christmas Star Parade to a globally recognized event, emphasizing culture and community impact.
Events
Welcoming the World: TAT Hosts PATA Destination Marketing Forum 2025 in Chiang Rai
Delegates experienced an immersive cultural showcase at the forum, emphasizing Chiang Rai's creative heritage.
Tourism
Chiravadee Khunsub Reveals Thailand's Tourism Plans for 2026
Thailand's tourism authority introduces its agenda for the upcoming year, highlighting the theme 'Healing is the New Luxury'.
Events
TAT Hosts the “Khao Gaeng” Thai Curry Rice Championship 2025
A nationwide competition highlighting Thailand’s iconic curry rice is set to take place in Bangkok this October.
Interviews
401,137 U.S. Travelers Made Their Way to Thailand from January to April 2025
The Tourism Authority of Thailand (TAT) celebrates its 60th anniversary and discusses the travel trends among U.S. visitors.
Events
Experience Lighting Delights at San Kamphaeng Hot Springs
The Tourism Authority of Thailand introduces an enchanting light show at San Kamphaeng Hot Springs with vibrant installations themed around nature and wellness.
Asia
Celebrating 60 Years: TAT New York Office Links Americans to Amazing Thailand
The Tourism Authority of Thailand's New York Office marks its 60th anniversary, highlighting its role in connecting American travelers with Thailand's rich culture and destinations.
Tourism
Thai Tourism Resilient Post-Earthquake: April Update
Authorities assure the public that Thai tourism is operating normally following the recent earthquake.
Events
Tourism Authority of Thailand Launches Romance Month for Valentine's Day
TAT's new campaign enhances romantic experiences in Thailand, offering special privileges for couples during February.
Festivals
Celebrating Lunar New Year: Tourism Authority of Thailand Unveils Festive Events
The Tourism Authority of Thailand (TAT) kicked off Chinese New Year celebrations with a grand lighting ceremony in Bangkok, highlighting 50 years of Thai-Chinese relations.
