401,137 U.S. Travelers Made Their Way to Thailand from January to April 2025
The Tourism Authority of Thailand (TAT) celebrates its 60th anniversary and discusses the travel trends among U.S. visitors.
The Tourism Authority of Thailand (TAT) New York Office recently celebrated its 60th anniversary, highlighting its role as a vital link for American travelers interested in exploring Thailand’s cultural richness.
As the first overseas branch of TAT, the New York Office has consistently adopted innovative marketing strategies, such as launching award-winning digital platforms catering specifically to American tourists.
TDM interviews Chompu Marusachot, Director of the TAT New York Office.
-
TDM: What is the ethos behind TAT’s marketing strategies for the U.S.?
-
Chompu Marusachot: Thailand is focusing on attracting quality travelers who seek authentic experiences. Our campaigns now target sustainable, culinary, romantic, adventure, and LGBTQ+ travelers. We’re also fortifying partnerships with travel advisors and airlines to enhance awareness of Thailand’s offerings.
-
TDM: Do U.S. tariff policies impact travel to Thailand?
-
Chompu Marusachot: We are monitoring these policies but lack definitive data at this moment.
-
TDM: Which destinations are most popular among U.S. travelers?
-
Chompu Marusachot: Following The White Lotus, interest has surged in places like Koh Samui, Phuket, and Bangkok. The top five destinations are:
- Bangkok
- Chonburi (including Pattaya)
- Phuket
- Songkhla
- Surat Thani (including Koh Samui)
-
TDM: Any statistics on U.S. travelers visiting Thailand in 2025?
-
Chompu Marusachot: This year, Thailand aims to welcome over 39 million international visitors. So far, from January to April 2025, we’ve recorded 401,137 U.S. arrivals, marking a jump from 355,452 in the same period last year.
-
TDM: How has your experience been at TAT’s New York Office?
-
Chompu Marusachot: Working here is enriching; it’s a privilege to contribute to Thailand’s marketing and to foster cross-cultural understanding.
-
TDM: What’s the best part of your job?
-
Chompu Marusachot: The joy of seeing young travelers leave Thailand with meaningful experiences gives me hope for their future contributions to the world.
