The Tourism Authority of Thailand (TAT) has officially introduced global star Lalisa ‘LISA’ Manobal as the new ambassador for Amazing Thailand. The announcement coincided with the launch of the Feel All the Feelings campaign at Wat Arun Ratchawararam Ratchawaramahawihan.

Feel All the Feelings encourages travelers to explore the allure of Thailand from a rich and meaningful perspective as a premier leisure destination. Additionally, the campaign aims to motivate locals to be outstanding hosts to travelers, enhancing their experience and ensuring it remains memorable, encouraging repeat visits.

TAT governor Thapanee Kiatphaibool stated, “TAT believes that showcasing Thailand’s beauty through LISA’s lens will allow travelers to perceive Thailand as a top-tier destination with depth beyond its scenic views. Every moment spent traveling, enriched with local culture and life, becomes a meaningful encounter, aiming to create memories that travelers will cherish and share.”

Moreover, LISA will communicate Thailand’s unique charm and value to global travelers. Located at the cultural and historical landmark of Wat Arun, this campaign marks an important chapter in promoting Thailand as more than just a tourist spot, but a vibrant hub for quality tourism.