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A recent report by PwC Middle East outlines the GCC's potential to transform sporting achievements into a long-term economic generator.
The world's fastest-growing sport is now offered on StarDream Cruises, enhancing the onboard experience for guests.
The Philippine Department of Tourism has unveiled its Philippine Golf Experience aimed at boosting local and foreign tourism within the golf sector.
StarCruises has launched an innovative cycling experience aboard the Star Voyager, revolutionizing cruise entertainment by integrating cycling into the maritime journey.
An exclusive partnership between The Datai Langkawi and LUX Tennis introduces custom paddle and tennis experiences at the resort.
Rizal Redzuan achieves fifth place in LIV Golf Korea Pro-Am while being supported by AirAsia.
Hotel101 Madrid has secured its role as the official hotel partner for the Spanish Grand Prix starting in 2026, enhancing hospitality for the prestigious event.
The South Korean national squad departs for Iraq for a crucial FIFA World Cup Qualifier match.
Emirates returns for the 13th year as the Official Airline at Roland-Garros, enhancing the event with top-tier hospitality and engaging fan experiences.
A report highlights the significant economic impact of sports events in the UK, showing spending exceeding £2.2 billion from April to October 2025.
Chelsea Football Club, alongside The Ascott Limited, hosted a vibrant fan event in Bangkok for the final leg of the Famous CFC tour.
The Tourism Authority of Thailand collaborates with Leicester City FC to promote Thailand's soft power and attract tourism during a high-profile Premier League match.
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