Appointment of Ashley Proudfoot as Marketing Lead at Visit Jersey

Ashley Proudfoot has been appointed as the new Head of Marketing and Communications at Visit Jersey, effective March 2, 2026. With over 18 years of experience in communications and brand strategy, Proudfoot will lead initiatives aimed at enhancing Jersey’s international profile and bolstering its visitor economy. She has been part of Visit Jersey since 2022, initially serving as Head of Communications.

In her new position, Proudfoot will manage marketing campaigns, content, and partnerships designed to captivate prospective visitors and elevate the island’s economic potential. Chief Executive Tricia Warwick commended Proudfoot’s leadership and strategic insight, highlighting her substantial role in the organization’s branding and communication efforts.

Before her tenure at Visit Jersey, Proudfoot held senior positions in New York, working with prestigious global firms and cultural organizations, including The Museum of Modern Art (MoMA), Farrow & Ball, and JW Marriott. Her career commenced in journalism at NBCUniversal in Rockefeller Centre.

Proudfoot’s global viewpoint and commitment to showcasing Jersey’s unique attributes are anticipated to be pivotal in achieving Visit Jersey’s strategic aspirations. This appointment underscores the critical role of marketing and communications in supporting the island’s tourism objectives.