Plaza Premium Group mesmerizes travelers’ senses before reaching their destinations with a flavorful campaign titled Your Destination Before Departure. This initiative encourages passengers to explore a variety of culinary traditions available at Plaza Premium Lounges through their five senses prior to flying.

Every Plaza Premium Lounge serves as a gateway to a rich tapestry of cultures, each offering unique sensory experiences reflecting its respective city, region, and country.

Scheduled for launch in 20 cities globally, Your Destination Before Departure immerses guests in the heritage, gastronomy, art, and local hospitality of each lounge, drawing inspiration from diverse cultures worldwide.