BBQ Bros Joins Forces with Beetroot Hospitality to Launch Eight Restaurants in the UAE
BBQ Bros announces expansion into the UAE with its new partnership with Beetroot Hospitality, planning to open eight restaurants by 2027.
BBQ Bros has announced its joint venture with Beetroot Hospitality, confirming plans to open eight dining outlets in the UAE by 2027. A Memorandum of Understanding for a flagship location has already been signed, aiming for an opening in August 2025 in Dubai Creek.
This strategic partnership will bring BBQ Bros’ authentic flavors and unique BBQ experience to the UAE’s dynamic culinary landscape, spanning across restaurants, pop-ups, public events, festivals, social events, celebrations, and private catering.
Currently, BBQ Bros operates in Belgium, at the renowned Tomorrowland festival, along with locations in Lebanon, Egypt, and Kuwait. The UAE represents a key market for culinary diversity, and this collaboration marks a crucial step in the brand’s expansion strategy.
The partnership will utilize Beetroot Hospitality’s local market insights and operational expertise to facilitate the opening of various BBQ Bros outlets across prime locations. Plans include ventures into multiple food market segments, such as pop-ups, catering services for private and public events, and participation in festivals.
“Partnering with Beetroot Hospitality is an exhilarating step for us,” said Mario Aoun, the owner of BBQ Bros. “The UAE is an incredible market, and we can’t wait to introduce our global BBQ flavors to this vibrant community. This joint venture marks a milestone for our brand and enables us to share our passion for barbecue with the diverse community in the UAE.”
“We believe that the UAE is ideal for the fun, cool, and BBQ lifestyle of BBQ Bros,” expressed Antoine Massé and Alexander Suski, Managing Partners at Beetroot Hospitality. “With our insights into local preferences and trends, we are confident in our ability to adapt the BBQ Bros brand to resonate with UAE customers while maintaining its authenticity.”
The first BBQ Bros outlet is scheduled to open in the Dubai Creek area by August 2025, featuring a diverse array of barbecue dishes crafted from the finest ingredients, inspired by global grilling techniques.
BBQ Bros and Beetroot Hospitality are also committed to sustainability and community engagement, ensuring their operations positively impact the local economy and environment.
