Travel technology firm Sabre Corporation announced the appointment of Jennifer Catto as its new executive vice-president and chief marketing officer. Catto will lead the development of the company’s global marketing strategy as part of Sabre’s Executive Leadership Team, working to drive growth and deepen customer engagement.

According to Kurt Ekert, president and CEO of Sabre, “Jennifer’s appointment reflects our commitment to bold, strategic leadership as we accelerate Sabre’s journey to become the premier technology platform in travel. She blends creativity, operational focus, and a deep understanding of digital transformation in a way that is rare to find.”

Catto, who joined Sabre in February 2025, brings over 25 years of experience in transforming businesses and building brands. She emphasizes that a brand is essentially a commitment made to the market, stating, “I’m thrilled to take the helm of a great brand for a business that has doubled down on its commitment to innovation and product delivery—keeping its customers at the heart of every solution it pioneers.”

With this new role, Sabre continues to enhance its leadership focus to offer innovative technology solutions that will power the future of travel.