Discussion Highlights at Thailand Tourism Forum 2025

Industry experts gathered at the Thailand Tourism Forum to explore how to activate the potential of luxury tourism in Thailand. Emphasizing the importance of high-value brands, the discussion centered on transforming Bangkok into a ‘playground city.’ The trend is shifting as luxury travelers now prioritize unique experiences over traditional bucket lists.

The Concept of JOMO

The new concept of Joy of Missing Out (JOMO), a counter to the more familiar Fear of Missing Out (FOMO), promotes disconnecting from everyday life to pursue personal experiences. This was shared with over 1,000 attendees at the event hosted at the InterContinental Bangkok.

Wellness as a Luxury

Highlighting the burgeoning wellness sector, Bill Barnett indicated that it is not just about spas; the narrative has evolved into healthier lifestyles and longer stays, redefining how guests spend their time and money. This wellness market is currently valued at roughly $5.7 billion per year.

Wellness Market

New Luxury Trends

The discussion also covered luxury hotel performance along the Chao Phraya River, where natural surroundings and gourmet local cuisine are becoming significant attractions. Siradej Donavanik mentioned the newly opened Dusit Thani hotel, designed to embody modern luxury trends.

Additionally, Patrick Finn discussed the Top Luxury Travel Trends in Thailand, where authentic cuisine is set to dominate the market in 2025. The rise of ’longevity tourism’ and innovative wellness facilities, exemplified by VitaLife Scientific Wellness Center in Phuket, were identified as critical areas for growth.

Dr. Wanviput Sanphasitvong referred to longevity as ’the new frontier’ for wellness tourism, illustrating how Thailand is positioned for a luxurious yet healthy vacation experience.