
Riyadh Air Partners with LIV Golf League for Multi-Year Deal
Riyadh Air and LIV Golf League have unveiled a major partnership, announced by the CEOs, focusing on extensive sponsorship and collaboration.
Riyadh Air, Saudi Arabia’s new premium national carrier and LIV Golf, the world’s first global golf league, announced a major multi-year partnership. The agreement, unveiled today by Riyadh Air CEO Tony Douglas and LIV Golf CEO Scott O’Neil, marks Riyadh Air’s ongoing commitment to sports, one of its key focus areas, and will encompass comprehensive sponsorship across the LIV Golf League.
Crushers GC captain Bryson DeChambeau, Fireballs GC captain Sergio Garcia, 4Aces GC captain Dustin Johnson, Torque GC captain Joaquin Niemann, and Legion XIII captain Jon Rahm were also present for Tuesday’s announcement.
“We are incredibly excited to partner with LIV Golf, a league that is transforming the sport of golf with its exciting format and commitment to growing the game globally,” said Tony Douglas, CEO of Riyadh Air.
“This partnership aligns perfectly with our values of innovation, excellence, and community engagement.”
Starting this week with the League’s season-opening event at the Riyadh Golf Club, the multi-year agreement will see Riyadh Air join the LIV Golf League as an official partner. The collaboration covers benefits across 14 global events in nine countries, enhancing the visibility of the airline in front of a global TV audience.