Malaysia officially kicked off its long-awaited Visit Malaysia 2026 (VM2026) initiative on January 6, featuring a grand event at the Hangar 6 of the MAB Engineering Complex.

The launch was led by Prime Minister Anwar Ibrahim, who revealed the campaign’s logo, mascot, theme song, and aircraft design.

Key officials from various ministries attended, underscoring the significance of VM2026 to the nation. The campaign aims to increase tourism revenue and enhance Malaysia’s standing in the global tourism arena, ultimately aiming to contribute majorly to the national GDP.

VM2026 is projected to attract 35.6 million international visitors and generate RM147.1 billion in tourism earnings. The Ministry of Tourism, led by Tiong King Sing, is dedicated to ensuring its success.

Campaign Highlights

• The logo represents Malaysia’s rich culture and natural beauty.
• The campaign includes collaborations with Malaysia Aviation Group, AirAsia, and other key partners to elevate the tourist experience.
• The theme song titled Surreal Experiences will be utilized to captivate audiences.
• The Malayan Sun Bear, an endangered species, is chosen as the official mascot, embodying Malaysia’s wildlife conservation efforts.

This campaign heralds an exciting phase for Malaysia’s tourism sector and aims to enrich communities and cultures across the nation.