SaltStayz, a rapidly growing hospitality brand, has embraced the leisure travel segment by launching its premium ‘Autograph’ property in Rishikesh, recognized as a key wellness and spiritual hub in India. This signifies SaltStayz’s initial step into the leisure industry after primarily targeting the business travel market in cities like New Delhi, Gurgaon, and Chandigarh-Mohali.

The new establishment is centrally located in Rishikesh, offering guests convenience to major attractions including Triveni Ghat and Parmarth Niketan Ashram. Additionally, it is near popular sites like Ram Jhula and Lakshman Jhula, while providing a calm retreat setting. The hotel emphasizes wellness-centric experiences such as yoga classes, guided spiritual excursions, and self-guided bicycle adventures. It also boasts meditation areas and the all-day dining vegetarian restaurant, Moti Mahal.

Gaurav Gupta, Co-Founder of SaltStayz, remarked, “Rishikesh is experiencing a significant transition towards wellness-focused travel, with visitors increasingly looking for immersive and experience-driven stays.” He indicated that launching the Autograph category in Rishikesh aligns with shifting consumer preferences and contributes to SaltStayz’s broad growth plans.

With 38 guest rooms, the Rishikesh property fits within SaltStayz’s strategy to expand into promising leisure destinations. The company is committed to continue growing by offering well-designed accommodations at competitive prices, catering to contemporary travelers who desire more than basic lodging. SaltStayz also operates the Select and Premier categories, with future intentions to broaden the Autograph brand’s presence across India.