Sabre Corporation’s leadership team heads to ITB Berlin 2025 to discuss the evolving travel landscape and showcase its latest hospitality innovations.

Preview of Presentations

• Future of Travel Technology: Sabre executives will discuss advancements in personalization, retailing, and the role of AI in enhancing customized experiences for travelers.
• Transformative Trends: Scott Wilson will explore myths and realities that impact the future of the industry.
• Travel Retail Evolution: Amy Read will join a panel discussing strategies for enhancing customer engagement.
• Hyper-Personalization: Madhaven Kasthuri will address the balance between customization and profitability in travel planning.

Innovations Showcased

Sabre will present:

• SynXis Retailing, a cloud-based solution for hoteliers offering dynamic, personalized products.
• SynXis Insights, a new analytics tool for real-time hotel intelligence.
• Generative AI-powered tools designed to improve guest engagement.

Understanding these trends is vital as the industry adapts to new demands and technologies.