Your next event may take you to one of five prime destinations in the region

In the context of an evolving global MICE sector, particularly influenced by geopolitical tensions in West Asia, Southeast Asia is positioning itself as an attractive alternative. The region boasts a range of new mega-venues ideal for business events and conferences.

1. Indonesia: Expanding Beyond Bali
Indonesia is fast becoming a significant player in the MICE sector. Recent events like the 2026 Asia leg of HBX’s MarketHub and the Indonesia MICE Conference have highlighted this growth. The country aims to increase its tourism offerings in regions beyond Bali, including major hubs like Jakarta, where the Jakarta International Expo and the Nusantara International Convention Exhibition are key facilities for larger gatherings.

2. Malaysia
Malaysia has been advancing its MICE capabilities, transforming itself into a notable MICE location with strategic venues across major cities. The government’s efforts aim to increase the contribution of MICE attendees to its annual tourism intake significantly by 2030.

3. The Philippines
The Philippine Tourism Promotions Board has been pivotal in promoting the country as a regional MICE hub, emphasizing its hospitality and learning programs for event planners.

4. Thailand
Notably, Thailand has seen significant development at venues, especially the Queen Sirikit National Convention Centre, which underwent a massive refurbishment to enhance its capacity and technological capabilities. The government’s support for MICE events has also played a crucial role in their expansion into various regions, not just Bangkok.

5. Vietnam’s Emergence
Vietnam’s ongoing developments, including the upcoming Long Thanh International Airport, also signal growth in the MICE sector, with a focus on cost-effectiveness in services contributing to its rising popularity as a MICE destination.