The Association of Women Travel Executives (AWTE) successfully launched its first ‘She Shines Reset Day’ on 17 March 2026 at Shoreditch Treehouse, gathering 60 women from the travel industry. The event, held in partnership with Visit Malta, aimed to foster personal growth, wellbeing, and genuine connections, moving away from traditional networking.

The day featured inspiring speakers including Saira Khan from First Direct, Rachel O’Reilly from DERTOUR UK, and Helen Roberts, a leadership coach. They shared personal insights promoting dialogue and community, discussing resilience, setting boundaries, and practical skills for career changes and personal finance.

Michelle Leverick, Chair of AWTE, said that ‘She Shines Reset Day’ was created to provide women space to pause and reconnect with themselves, their goals, and their community. She hopes participants left feeling recharged and supported. Founded in 1954, AWTE continues to support women in travel with initiatives like ‘She Shines’ that emphasize confidence, connection, and personal growth alongside professional development. Following the success of this event, AWTE plans to expand its offerings with more events and programs to support its growing community.