Arival, the leading global organization in insights and events for the tours, activities, attractions, and experiences sector, has announced the complete speaker lineup along with an expanded program for its European flagship event, Arival 360 Valencia. Set to take place from April 27–29, 2026 at the Centre de Congressos, this event aims to provide operators with the insights and tools necessary to adapt to a rapidly changing industry landscape.

The theme for this year’s conference, “The Tomorrow Operator: Europe & the Future of Tours & Experiences,” will tackle issues such as increasing demand, disruptive technologies, and evolving traveler expectations. Douglas Quinby, CEO of Arival, mentioned, “The experiences sector is at a turning point; operators must rethink their delivery, distribution, and growth strategies.”

Participants can expect over 60 speakers, including Doug Weiss from Airbnb, Guillermo Oxangoiti from TUI Musement, and Kristin Dorsett from Viator. New program features will focus on AI for Experience Creators, Multi-Day Experiences, and Culinary Experiences. Sessions will be conducted in both English and Spanish, supplemented by AI-powered translation in more than 15 languages.

Valencia, renowned for its rich cultural heritage and commitment to sustainability, serves as a perfect backdrop for this important gathering. Tickets are currently available, with special rates for Arival Insider Pro Access members and small operators. Notably, the official hotel, Meliá Valencia, is approaching full capacity.