Over 180 members of the travel trade gathered in Palma, Mallorca, for Loveholidays’ annual supplier workshop, held at the GPRO Valparaiso Palace & Spa Hotel. This event, occurring just before the peak travel season, emphasized the online travel agent’s strategy for expanding its product offerings and market reach.

The workshop highlighted Loveholidays’ successful 2025, where it partnered with suppliers to add more than 19,000 hotels to its inventory and raised its Air Traffic Organisers’ Licence by a million, enabling it to accommodate over five million customers from the UK yearly. Representatives from numerous sectors, including hotel partners and tourist boards, participated in the event.

Al Murray, Chief Marketing and Supply Officer at Loveholidays, remarked on the significance of the event: “Our supplier workshop is a valuable opportunity to reflect on our collective success and align on our ambition for the future, particularly as we head into peak travel season.”

Loveholidays’ market model allows customers to combine over 56,000 hotels with flights from more than 140 airlines. The company operates in the UK, Ireland, Germany, Austria, and the Netherlands, with plans for further international growth. The workshop served as a collaboration platform for trade partners to interact with over 30 Loveholidays representatives.

Established in 2012, Loveholidays is known for providing a comprehensive range of budget-friendly holiday options, catering to various preferences and offering flexible payment plans. The company remains dedicated to enhancing travel accessibility and has ambitious expansion plans ahead.