The upcoming FIFA World Cup 2026 is estimated to generate $556 million in event-related spending across U.S. host cities, according to a pre-event economic impact analysis by The Data Appeal Company and Mabrian. This analysis, revealed on February 17, 2026, indicates that spending will primarily occur in cities with high attendance potential, ample stadium capacity, and strong hospitality infrastructure.

Among the cities highlighted, East Rutherford, New Jersey, is projected to see the most benefit, receiving around $67 million. Other cities making the top five include Inglewood, California ($59 million), Arlington, Texas ($58 million), Atlanta, Georgia ($52 million), and Seattle, Washington ($51 million). Together, these cities are expected to account for 52% of the overall spending.

Mirko Lalli, the CEO and founder of The Data Appeal Company, remarked, “Food and beverage spending dominates, with projections at $280 million, making up 50% of total spending. Accommodation and transportation are also significant, estimated at $181 million and $95 million, respectively.”

The analysis further discusses the changing nature of travel behavior, noting that many fans may postpone their travel decisions until team qualifications are confirmed, which is expected to cause a 3.3% increase in seat capacity in the U.S. year over year, with air travel connectivity improving across all qualified markets.

Carlos Cendra, Director of Marketing and Communications at Mabrian, added, “Air scheduling for 2026 is in the early stages and will evolve. The playoff matches in March will likely impact air connectivity further.”

The overall potential for the World Cup to significantly enhance the economies of U.S. host cities is considerable, spurred by visitors drawn to these destinations.