The new lifestyle icon of ME by Meliá in the Costa del Sol has unveiled its new wellness initiative in partnership with the influential fitness trainer, Crys Dyaz. Nestled between the fresh sea breezes of Puerto Banús and the rich heritage of Marbella’s old town, the hotel presents a contemporary luxury vision that blends design, culture, gastronomy, and wellness.

In celebration of this collaboration, ME Marbella recently hosted a wellness event tailored to connect conscious movement, energy, and self-care in a stunning environment. The gathering included a group of content creators and press members engaged in activities such as self-care sessions and guided workouts led by Crys Dyaz and her team. This experience aims to reinforce the wellness philosophy at ME Marbella, providing guests with exceptional value aligned with the brand’s core philosophy.

This innovative approach to wellness also featured insights from SKINVITY, a leading beauty tech company in Spain. Their presentation discussed the latest industry trends, exploring how technology is transforming skin care and its relationship with overall well-being. Attendees were introduced to SKINVITY’s vision and upcoming projects, integrating beauty tech as a vital partner in holistic self-care.

The collaboration with Crys Dyaz, which commences at ME Marbella, is set to extend to other selected hotels within the ME by Meliá brand. As part of this agreement, a series of personalized training videos will be created, utilizing the hotel’s own facilities and equipment available to guests. Workouts encompassing strength, upper and lower body training, and various intensity levels will be accessible through gym screens and QR codes, along with specific relaxation, meditation, and stretching content available in guest rooms.