Azamara Ashore Revamps Land Programs for Enhanced Destination Engagement

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Azamara Cruises is doubling down on what modern travellers crave most: depth, authenticity, and time to truly connect with a destination. With the relaunch of Azamara Ashore, the line intends to introduce 17 new pre- and post-cruise land programs from 2026 to 2028—six of them debuting in 2026 alone. This expansion brings the total to 84 curated programs across five continents, with 37 exclusive to Azamara, reinforcing the brand’s commitment to slow, meaningful exploration.

A Program Built Around Guest Insights

Travellers today are seeking more than a brief stop in port; they want to genuinely feel and understand each destination. The refreshed Azamara Ashore program delivers that deeper connection, offering itineraries that unfold at a natural, unhurried pace.

Three Ways to Explore More Deeply Azamara Ashore now offers a refined trio of land experiences, each tailored to different travel styles:

• Hotel Stays
  • Ideal for seamless arrivals and departures
  • Optional transfers and fully managed logistics
  • Perfect for travellers who desire stress-free transitions

• City Stays
  • Two-night cultural immersions in key ports
  • Curated experiences that highlight local history, cuisine, and neighborhood life
  • A great way to extend a cruise without committing to a longer land journey

• AzAmazing Journeys
  • Three to six nights of deeper immersion
  • Local cuisine, cultural encounters, and guided exploration
  • Designed in partnership with premium local operators

These journeys are the heart of the relaunch—crafted to take travellers beyond the postcard view and into the soul of each destination.

Standout AzAmazing Journeys Several new programs highlight Azamara’s focus on authenticity and partnership with local experts:

• Victoria Falls & Chobe National Park (with Micato Safaris): Safari game drives across Botswana and Zimbabwe, wildlife encounters, and the thunderous beauty of Victoria Falls.
• Machu Picchu, Cusco & the Sacred Valley (with Coltur Peru): A journey through Peru’s most iconic landscapes, culminating in a luxurious ride aboard the Hiram Bingham train.
• Cappadocia & Istanbul (with Tura Turizm): Premium cave-style accommodations, artisan workshops, and extended access to landmarks like Hagia Sophia and the Grand Bazaar.

These itineraries are designed to feel intimate, culturally rich, and deeply memorable—ideal for travellers who wish to go beyond the surface.

Travel Made Even Easier To streamline travel from home to ship and back, Azamara has partnered with Ship&Play, a door-to-door luggage service. Guests can send their bags directly to their stateroom or hotel, eliminating one of travel’s biggest hassles. Customers who book AzAmazing Journeys or City Stays in advance will receive a $50 luggage voucher per person, boosting the value of their experience.

Why This Relaunch Matters For travellers who prioritize authenticity, time, and meaningful connection, Azamara Ashore represents a significant evolution. It’s not just about adding more land programs; it’s about rethinking how travellers engage with the world. With expanded offerings, reliable local partners, and a focus on seamless logistics, Azamara is setting a new standard for pre- and post-cruise exploration. So, for those who love to linger, learn, and immerse themselves in local cultures, the new chapter of Azamara Ashore might be precisely what they’ve been awaiting.