According to data from Trip.com, inbound travel has gained significant traction during China’s Spring Festival. Notably, bookings from Russia have skyrocketed by 471% compared to last year, while South Korean bookings also saw a considerable rise of 95%.

Further analysis from Fliggy indicated that international flight bookings surged over 400% in the last two weeks compared to the same timeframe last year. The hot spots for entry into China include major cities like Shanghai, Guangzhou, and Beijing.

Qunar also reported a year-over-year increase of nearly 30% in flight reservations by foreign travelers during the Spring Festival. Cities such as Beijing, Guangzhou, and Chengdu are among the top destinations.

Interestingly, there’s a shift as international tourists are opting for less-traveled routes, with places like Lanzhou and Hohhot seeing fourfold increases in visitors.

Analysts from Trip.com suggest that experiencing Spring Festival traditions in China is becoming a new trend among global tourists, underscoring the unique cultural experiences that are revitalizing inbound tourism.