Global travel technology firm Sabre Corporation announced a new agreement with Shanghai Fuxun Information Technology Co Ltd on Monday, February 3. Through this deal, Sabre will add more than 100,000 domestic hotels across China to the extensive lodging content available through Sabre Mosaic Travel Marketplace.

The new content includes over 70 leading domestic Chinese hotel chains, some of the largest hotel groups globally by room count, as well as the domestic operations of international hotel brands and a large number of independent hotels. These options are highly valued by travelers but have historically been difficult for international agencies to access.

Fuxun Travel co-founder and CMO John Chen stated:

“Our mission is to help Chinese hotels connect with travelers everywhere. Working with one of the world’s leading global travel marketplaces makes absolute sense to us. It means Fuxun’s China-based properties gain instant access to a vast network of international travel buyers including business travelers, overseas tour operators, and global corporations that would otherwise be difficult to reach independently. We believe this global exposure will directly drive incremental bookings from key international markets, complementing Fuxun’s domestic strength. As our partnership continues to mature, we expect Sabre’s robust data and decision-support capabilities to become increasingly important to our global growth strategy.”

The benefits the partnership accords

Through the new Fuxun content, Sabre-connected travel sellers will benefit from:

• 100,000 new property options across China, including independent hotels and local chains.
• More than 70 domestic Chinese hotel brands, including major chains not previously available through global distribution channels.
• Competitive discounts of 15 to 25 percent, with many rates including breakfast.
• Additional prepaid content, improving booking flexibility and traveler choice.

Sabre’s head of lodging, ground & sea in APAC, Deepshikha Segal, remarked:

“China is one of the largest and most important travel markets in the world, and our agency partners have been clear that access to domestic lodging content is a critical need. Meanwhile, hoteliers in China are looking for greater global visibility and stronger booking opportunities. And, travel sellers and travelers want a more seamless experience, with the ability to book their entire journey in one place. In aligning with Fuxun, we’re delivering on all those needs by bringing a broad range of domestic Chinese lodging content into our global marketplace that can be seamlessly shopped, booked, and serviced.”

This expanded lodging content will flow directly into the Sabre Mosaic Travel Marketplace, which unifies content from two million lodging options, a leading number of NDC airlines, more than 150 low-cost carriers, over 420 EDIFACT carriers, and more than 70 car and rail providers on a single platform.

Bringing Fuxun on board as a new aggregator adds breadth to what is already the industry’s largest marketplace for lodging, improving Sabre’s penetration in China and enhancing its role as a leading global travel marketplace.