IMTM 2026 to Highlight Tourism Innovation in Tel Aviv

The International Mediterranean Tourism Market (IMTM) 2026 is set to take place on February 3-4 at Expo Tel Aviv, gathering key figures from Israel and the global tourism sector. This significant event will showcase prominent travel destinations, innovative tourism technologies, and upcoming industry trends, and will host international travel journalists sponsored by Israel’s Ministry of Tourism.

IMTM 2026 aims to foster professional dialogue and international collaboration within the tourism sector. The exhibition serves as a platform for strengthening partnerships and staying up to date on the latest developments in tourism. Notably, this year will introduce the Next Generation Tourism Hackathon, a first for IMTM, organized in partnership with the Israel Association of Tour Organisers and the Fattal Hotel Group. This hackathon focuses on developing innovative, tech-driven solutions designed specifically for Generation Z travelers.

The event emphasizes Israel’s position as a forward-thinking tourism destination and a center for innovation and international cooperation. By highlighting new ideas and technologies, IMTM 2026 looks to shape the future of tourism and expand Israel’s role as a regional leader in the industry.