Alibaba.com, a leading B2B e-commerce platform, has made its first appearance at Gulfood 2026 in the UAE, showcasing innovative AI trade tools aimed at enhancing the operational efficiency of small and medium enterprises (SMEs) in the region. The event in Dubai signifies a critical milestone in Alibaba.com’s efforts to expand its footprint within the Gulf, facilitating local businesses to connect with global markets more effortlessly.

At this exhibition, Alibaba.com representatives engaged with exporters, importers, traders, wholesalers, and manufacturers at Booth 418. The platform caters to over 50 million active buyers from more than 200 countries, increasingly aiding Middle Eastern enterprises as the demand for cost-effective and regionally sourced supply chains rises.

Alibaba.com’s participation aligns with a surge in global B2B trade, projected to grow at an annual rate of 14.5%, reaching $3.6 trillion by 2026. This trend opens new avenues for exports from Gulf Cooperation Council (GCC) businesses.

Visitors had opportunities to discuss registration as GCC-based sellers on Alibaba.com, enhancing buyer engagement while utilizing AI tools to streamline export processes. The platform’s AI capabilities empower SMEs to connect with verified buyers, optimize product listings, and manage inquiries across various languages and time zones.

Alibaba.com’s presence at Gulfood is further bolstered by its alliance with the Dubai Department of Economy and Tourism, supporting the UAE’s trade and SME development goals. The company plans to introduce localized services in the UAE throughout 2026, reaffirming its commitment to the regional business sector.