Sabre Corporation announced the launch of Saudia’s New Distribution Capability (NDC) content on the Sabre marketplace. This milestone marks a significant advancement in Saudia’s distribution strategy, enabling the national flag carrier of the Kingdom of Saudi Arabia to provide enriched content and offers to travel buyers globally.

Saudia’s NDC content is now accessible through Sabre’s extensive global travel marketplace, marking the first time Saudia has made its NDC content available on a Global Distribution System (GDS). This technical integration empowers travel agents, travel management companies (TMCs), and corporations to deliver tailored offers to their customers. It also supports Saudia’s goal of modernizing its distribution capabilities, offering more dynamic and personalized content to travel buyers while elevating the traveler experience.

“We are excited to partner with Saudia in advancing our mutual goal of enhancing the retailing experience through NDC,” said Kathy Morgan, Senior Vice President of Product Management and Distribution Experience at Sabre. (Translation: We are excited to partner with Saudia in enhancing the retailing experience through NDC)

The launch of Saudia’s NDC content through Sabre demonstrates our commitment to enabling seamless access to multi-source content, ensuring that travel agents and corporations can easily shop, book, and service NDC offers alongside other content in our marketplace.

Saudia, the flag carrier of Saudi Arabia, is eager to unlock new retailing opportunities through this collaboration, offering travelers more flexibility, choice, and tailored services. With Sabre’s NDC-enabled solutions, Saudia can reach more travelers, delivering a more frictionless, personalized booking experience aligned with its distribution strategy.

“Our partnership with Sabre is a significant step toward realizing our vision of transforming the travel experience for our guests,” said Arved Von Zur Muehlen, Chief Commercial Officer at Saudia. (Translation: Our partnership with Sabre is a significant step toward realizing our vision of transforming the travel experience for our guests)

By adopting NDC, we can offer more personalized and relevant options, delivering a superior booking experience across all channels.

This partnership builds on a series of recent NDC agreements Sabre has secured with leading airlines worldwide, including Qatar Airways, Air Serbia, WestJet, Hawaiian Airlines, Air Canada, and Etihad Airways, among others, aimed at enhancing modern retailing and distribution capabilities for airlines, travel agencies, and corporations alike.