Travel technologies developer Sabre Corporation signed a new long-term agreement with Hainan Airlines, one of China’s largest carriers.

Hainan Airlines will utilize Sabre’s Fares Manager and Contract Manager to effectively manage and optimize international fares, aiming to bolster its competitiveness in the global market.

Fares Manager will introduce integrated end-to-end automation and intelligence to Hainan Airlines’ pricing strategy across new, existing, and resumed routes.

As Hainan Airlines expands its international presence, Sabre’s advanced technology will be crucial in enhancing the airline’s ability to monitor and adjust fares dynamically, maximizing revenue opportunities.

Necessary for growth

Zhu Li, international department general manager of Hainan Airlines’ marketing committee, stated:

“As we resume routes and launch new ones, having the right fare structure across our global network is crucial to our growth strategy. We’re pleased to expand our partnership with Sabre, whose advanced technology solutions are supporting our growth strategy and helping us to effectively manage and optimize our fares. This collaboration is a key component of our commitment to providing competitive and high-quality value to our passengers worldwide.”

Rakesh Narayanan, Sabre’s vice-president and regional general manager for travel solutions and airline sales in the Asia Pacific, added:

“This partnership will enable Hainan Airlines to navigate the complexities of global fare structures with greater agility and precision, reinforcing our commitment to driving innovation and success through leading technology for our airline customers.”