Global travel wholesaler PKFARE announced a strategic partnership with Indonesian low-cost carrier Citilink earlier today, January 16.
Through this direct connection, PKFARE’s more than 2,000 travel seller clients will access Citilink’s full content, including ancillary and branded fares, at competitive prices, while Citilink will broaden its global distribution reach with integrity control.
Emir Bustamam, the sales and distribution head at Citilink, remarked on the partnership, “Indonesia’s inbound tourism market rebounded strongly in 2025, with continued growth driven by travelers from APAC and Europe. PKFARE’s strong distribution presence in these regions enables us to better capture inbound demand, while maintaining distribution control and content integrity aligned with our commercial strategy.”
Jason Song, founder and president of PKFARE, stated, “We are delighted to partner with Citilink to support its global distribution growth. This collaboration enables our travel seller clients to offer more competitive and diverse flight options across Indonesia and Southeast Asia. By strengthening direct airline partnerships, we continue to deliver better pricing, improved service quality, and integrity-assured content.”
Citilink has established itself as a major player in Indonesia’s domestic aviation sector, providing accessible air travel across over 50 domestic destinations. The airline is also expanding its reach further into Southeast Asia, capturing rising inbound demand as Indonesia continues to recover its tourism sector.