Alix Skelpsa Ridgway Takes Charge as New Arizona Tourism Director

Alix Skelpsa Ridgway has been officially appointed as the Director of the Arizona Office of Tourism (AOT) by Governor Katie Hobbs. Previously serving as Interim Director, Skelpsa Ridgway brings extensive experience in tourism and hospitality, having worked in various roles within the AOT since 2019. Her leadership has been pivotal in crafting marketing strategies that have significantly boosted Arizona’s profile as a top travel destination, generating billions in revenue.

Skelpsa Ridgway’s career includes a tenure as chief of strategy and communications at the Arizona-Mexico Commission, further solidifying her expertise in promoting Arizona on both domestic and international stages. Her appointment underscores the Governor’s dedication to bolstering the state’s tourism sector, which is crucial for Arizona’s economic prosperity.

Governor Hobbs praised Skelpsa Ridgway’s commitment, stating, “Director Skelpsa Ridgway has demonstrated a steadfast commitment to promoting Arizona as an unmatched destination to domestic and international audiences.” Skelpsa Ridgway expressed her gratitude, saying, “I am humbled that Governor Hobbs has provided this opportunity to lead the agency that promotes Arizona to the world.”

Born and raised in Arizona, Skelpsa Ridgway holds a BA in Political Science from Texas Christian University and a Master’s degree in Legal Studies from Arizona State University. Her leadership is expected to further enhance Arizona’s global competitiveness in tourism, ensuring continued economic opportunities for communities across the state.