Sustainability is now a strategic priority — and technology is the key to scaling it.
Travel brands are using data, automation, and IoT to cut waste, drive ESG compliance, and build authentic, measurable green strategies aligned with guest values and business goals.
The discussion centered on ‘Smart, Sustainable, Scalable: The Role of Tech in Greener Travel’ at the TDM Global Summit Singapore 2025.
Moderated by Nisha Abu Bakar, founder of World Women Tourism, the panel featured:
- Nick Lim, CEO, Asia, The Travel Corporation
- Ailynn Seah, CEO, The Lumiere Consultancy
- Patrick Andres, Regional Vice-President Hotels, Oracle Hospitality
- Sonny Chionh, Executive Director, RSP
Gap Between Intention and Reality in Sustainability
NishaBakar inquired about the discrepancies between sustainability intentions and real actions in the hospitality sector. Sonny emphasized the importance of transparency and data.
Patrick raised concerns regarding the conflict between sustainability aspirations and guest comfort, stating that decisions often prioritize the comfort of the guests over sustainable practices.
Embracing Sustainability as Everyone’s Responsibility
Ailynn commented on the lack of accountability among hotels and travel agents, noting that sustainability must be a collective endeavor in hospitality.
“Customer experience must align with sustainability, ensuring a balance at every touchpoint.” – Nisha Abu Bakar
Panelists discussed the economic feasibility of sustainability, engaging guests in local food practices, and utilizing smart technology to enhance operational efficiency and reduce costs over time.
“Building sustainably can reduce long-term costs significantly.” – Sonny Chionh
Conclusion
Sustainability is not merely an option anymore; it’s imperative for survival in the competitive landscape of hospitality. Companies need to set measurable objectives driven from the top down to successfully implement sustainable practices.
