WTTC Welcomes Rotana as Its Latest Regional Member

The World Travel & Tourism Council (WTTC) is thrilled to announce the acceptance of Rotana Hotel Management Corporation as its newest regional member. Rotana, an established player in the hospitality industry, operates extensively across the Middle East, Africa, Eastern Europe, and Türkiye.

As part of the WTTC, Rotana is expected to contribute its insights and experiences towards global sustainability initiatives, workforce development, and digital transformation in tourism. The company aims to combine excellent service with technology to enhance Travel & Tourism.

Since its inception in 1992, Rotana has established a presence in 29 cities across 14 countries, managing nearly 80 properties with over 21,000 rooms. Its ambitious growth plan includes expanding its portfolio to more than 120 properties across 22 nations.

Rotana oversees various brands, such as Rotana Hotels & Resorts, Centro Hotels, Rayhaan Hotels & Resorts, and more, catering to a diverse range of customers while upholding its promise of ‘Treasured Time.’

Gloria Guevara, WTTC Interim President & CEO, stated: “We are proud to welcome Rotana to WTTC’s global network. As one of the Middle East’s most respected hospitality brands, Rotana represents the strength, innovation, and ambition that define our sector today.”

Philip Barnes, CEO of Rotana, remarked: “We are truly thrilled to join the World Travel & Tourism Council’s global community… Partnering with WTTC enables us to amplify that purpose on an international scale.”

Through this membership, Rotana will engage with WTTC to enhance sustainable development, digital innovations, and workforce growth, providing valuable perspectives from one of the world’s most vibrant tourism markets.