The Hotel Association of the Costa del Sol (Aehcos) reported that hotel occupancy in the province of Málaga reached 67.80% in November, marking an increase of 1.59 points compared to December 2024. About 70% of the visitors were from international markets, while 30% were from domestic tourism, with the Average Gross Income per Guest staying at 103.03 euros, down from 137.19 euros in November 2024.

Fuengirola was the most popular destination with a 77.90% occupancy rate, followed by Mijas at 72.07%. Frigiliana-Torrox also saw high demand at 71%, alongside Benalmádena (67.89%) and Marbella (62.01%). Predictions for December and January 2026 indicate a slight drop in occupancy, expected to finish around 54.93% (compared to 56.63% in 2024), primarily due to 65% of tourists being international visitors. January 2026 anticipates an occupancy of 53.46%, down from 60.58% this year.

The Constitution holiday weekend, from December 5 to 8 (three nights), may yield an occupancy of 64.73%, an increase from 57.29% during the same period last year (December 5 to 9). Expected peaks in Benalmádena will hit 81.93%, followed by Mijas at 66.34%, Fuengirola at 56.63%, Frigiliana-Torrox at 44%, and Marbella at 19.66%. Looking ahead to December 2025 and January 2026, Frigiliana-Torrox may lead predictions with 70% and 80%, respectively, followed by Benalmádena, Mijas, Fuengirola, and Marbella at various percentages.

“The November report solidifies that the Costa del Sol is a robust destination throughout the year, with occupancy close to 68%, improving slightly from the previous year. International demand remains dominant, while the economic impact per overnight guest has dropped by about 30 euros per person. The outlook for December and January indicates some moderation versus 2024, highlighting the need to support domestic tourism and maintain the recovery of other markets. The Constitution bridge presents a significant stimulus to close the year,” said José Luque, President of Aehcos.