Highlights of the Report
Thrillophilia has released their Women & Travel Decisions 2025 report, shining light on a noteworthy trend in Indian families. The driving force behind travel planning is increasingly becoming the women of the household, who filter through options, budget, and shape the travel experience.
- Key Statistics: Women influence or directly plan 72% of leisure trips in India, a cause for significant concern within the industry that relies on traditional decision-makers like travel agents.
- Booking Trends: Women book trips approximately nine days in advance, which stabilizes prices and minimizes cancellations.
- Spending Insights: They tend to opt for quality over quantity, spending only 6% more than their male counterparts while securing 28% more premium upgrades.
Expert Input
“Indian leisure is increasingly a She-Planner economy,” said Chitra Gurnani Daga. “As women continue to take the lead in travel decisions, the industry must pivot towards more thoughtful planning and better value propositions.”
Destination Preferences
- Domestic: Popular choices include slow-paced destinations like Rajasthan and Kerala, with Goa trailing closely.
- International: Women favor destinations that ensure luxury within budget, such as Bali and Dubai.
These insights illustrate the significant shifts taking place in travel planning behaviors, emphasizing women’s increasing role in shaping travel experiences.
