Cloudbeds, a unified platform that drives hotel growth, has announced a significant collaboration with HTS (Hopper Technology Solutions), a leading travel technology company known for its innovative financial technology solutions. This partnership introduces the unique Cancel for Any Reason (CFAR) feature to independent hotels, marking a historic advancement in the hospitality sector.

This collaboration offers Cloudbeds’ extensive network of clients a competitive edge by facilitating new revenue streams and providing travelers with unparalleled flexibility.

The agreement allows independent hotel operators using Cloudbeds to provide guests with the choice to cancel bookings for any reason. This feature enhances the level of control and flexibility available to both hoteliers and guests, a capability previously confined to airlines and online travel agencies (OTAs).

Transformational Advantages:

• Improved Flexibility: Hotels can provide customers with flexible booking options, greatly enhancing customer satisfaction.
• Increased Conversion Rates: Hotels can significantly boost direct booking rates, optimizing marketing expenditures and emphasizing the advantages of direct sales.
• New Revenue Opportunities: Hoteliers can secure guaranteed income from CFAR bookings and generate additional income by reselling any canceled room nights, thereby turning flexibility into a key occupancy and profit driver.
• Earning Commissions: Hoteliers can earn commissions from CFAR fees, converting flexibility into a direct revenue stream.
• Enhanced Competitive Position: This initiative helps hotels attract potential bookings that might have gone elsewhere by providing the flexibility and assurance customers seek directly from the hotel’s website.

Adam Harris, CEO & Co-founder of Cloudbeds, stated: “This collaboration with HTS is a true industry first, and a game-changer for independent hoteliers. By integrating HTS’ CFAR directly into the Cloudbeds platform, we’re empowering our partners to compete directly with OTAs, while delivering the flexibility and peace of mind today’s travelers demand. Most importantly, it allows our customers to increase their direct booking conversions and make their marketing spend more efficient. It’s a win-win for hotels and guests alike.”

Dakota Smith, President & Co-Founder of Hopper and HTS, added: “We’re thrilled to partner with Cloudbeds to bring our travel fintech solutions to independent hotels at scale. This partnership not only levels the playing field for hoteliers but also creates a better, more flexible booking experience for travelers. By driving higher conversion on direct channels, we’re helping hotels strengthen their direct relationships with guests. Together, we’re setting a new standard for the industry.”

This collaboration represents a crucial step in the evolution of hospitality technology, redefining what’s possible for independent hotels and their guests. The integration is already available to Cloudbeds customers.