Cebu Pacific Infuses Filipino Culture into Japanese Roadshow
Cebu Pacific showcases Filipino culture in Japan with a unique pop-up event aimed at boosting tourism.
Cebu Pacific Infuses Filipino Culture into Japanese Roadshow
Cebu Pacific, the Philippine low-cost carrier, showcased the vibrant culture of the Philippines through a pop-up event held at Shibuya 109 on November 8th and 9th. This initiative is part of their inbound tourism campaign titled Fly to Your Happy Philippines, intended to inspire Japanese travelers to explore the stunning islands and attractions of the Philippines.
Visitors had the opportunity to experience a simulated flight with Cebu Pacific, engage in virtual tours to Cebu, Boracay, Bohol, and Palawan, and enter a raffle for a chance to win round-trip tickets to the Philippines.
Expanding Presence in a Key Market
According to Xander Lao, the President and Chief Commercial Officer, Japan represents a vital market for Cebu Pacific. He is optimistic about the potential growth in travel between Japan and the Philippines.
“Through this campaign, we hope to encourage more Japanese travelers to visit the Philippines and experience its diverse destinations, while making their journey affordable and enjoyable with Cebu Pacific.” Translation: “Through this campaign, we hope to encourage more Japanese travelers to visit the Philippines and experience its diverse destinations, while making their journey affordable and enjoyable with Cebu Pacific.”
Currently, Cebu Pacific offers direct flights from Fukuoka, Nagoya, Osaka (Kansai), Sapporo, and Tokyo (Narita) to Cebu, Clark, and Manila, positioning itself as the largest Philippine carrier in Japan. The airline plans to increase flight frequencies to select destinations in Japan in the fourth quarter of 2025 to accommodate rising traveler demand.
