The Boracay MICE Alliance (BMA) is actively promoting its Great Boracay Getaway campaign that provides discounts of up to 75% on tour packages, hotels, and dining options. This initiative aims to position Boracay as a leading hub for MICE (Meetings, Incentives, Conferences, and Exhibitions).

The campaign started on January 15 and continues until February 15, showcasing more than 100 exclusive packages from nearly 30 top-tier properties on the island. Travelers are encouraged to utilize non-expiring vouchers for booking at their convenience.

A Brighter Future for Boracay

The island has recently undergone a substantial six-month renovation process during the pandemic years. Albiso, the chair of the BMA stated:

“Travelers can look forward to a destination that offers endless water activities, vibrant culinary offerings, and the most pristine beaches. There’s much to choose from—and we want the world to know just how excited we are to welcome them back.”

Through this initiative, BMA aims to encourage longer stays, offering various exclusive deals and packages that include unique experiences such as door-to-door travel services and beachfront stays. Participants include many local businesses, enhancing the tourism experience in Boracay.