The Challenge Tour and HotelPlanner jointly announced a multi-year partnership, with the travel technology company becoming the Tour’s title partner from the start of the 2025 season.

HotelPlanner, a leading travel technology company combining artificial intelligence agents (HotelPlanner.ai) with a global reservations network, becomes the Challenge Tour’s first title partner since its inception in 1989. This partnership aims to enhance the Tour through increased prize funds and heightened event standards on the Road to Mallorca.

The 2025 schedule kicks off in South Africa with the SDC Open at Zebula Golf Estate & Spa from January 23-26. Players will compete for a record total prize fund exceeding €9 million this season, with each European event featuring a minimum prize of €300,000, leading to increases for 16 events in total.

The schedule includes 29 tournaments across three continents and 18 countries, culminating with the Rolex Grand Final supported by The R&A in Mallorca.

In addition to their title partnership, HotelPlanner will invest in six events on the 2025 Tour schedule, totaling 40 tournaments during the multi-year partnership.

Jamie Hodges, HotelPlanner Tour Director, expressed, “Today’s announcement is undoubtedly a momentous one in our Tour’s proud history. This significant deal strengthens our Tour and is essential to both us and HotelPlanner. This partnership will provide increased prize funds for our members and elevate our events’ standards.”
(Translation: Jamie Hodges highlighted the essential nature of this partnership for the Tour, which will inevitably enhance its offerings.)

Tim Hentschel, CEO of HotelPlanner, stated, “We are delighted to become the title partner of the Challenge Tour, providing a platform to engage with our customers and grow the game of golf globally. This Tour has birthed many great golfing names, and we are excited to see the HotelPlanner Tour continue to open doors for the next generation of superstars.”
(Translation: Tim Hentschel expressed enthusiasm for the partnership’s potential to enhance the golf community.)

HotelPlanner has established partnerships with major Online Travel Agencies, sports franchises, and hotel chains since its founding in 2003.