Trip.com Group released its Lunar New Year travel trends report which revolves around the themes of wisdom, intuition, and transformation reflecting the constantly evolving landscape.
With travel back in full swing, Trip.com Group’s report shows how travellers are prioritising longer stays, meaningful experiences and unconventional destinations this year.
Most notably, data reveals strong year-on-year growth for cross-border travel, with travellers combining public holidays and annual leave to increase the length of stay.
Holiday Duration by Country
- In the Chinese mainland, a source market for LNY travel, New Year’s Eve is officially recognised as a holiday in 2025, allowing travellers to take just two days off for an eleven-day holiday.
- Korean travellers need to take one day for a nine-day break, while Singaporeans can achieve a five-day holiday with just one day off.
Trending Destinations
Popular destinations for LNY travel include Japan, Hong Kong, Singapore, and mainland China. According to data, there’s notable interest in destinations outside the Asia-Pacific region, with increases in medium and long-haul flights.
Family Travel on the Rise
Family gatherings are central to LNY traditions, leading families to embark on vacations together, often opting for cruises and themed parks.
Luxury and Value Seeker
Travellers are adopting both premium and value-driven approaches to maximise their holiday experiences, significantly surging hotel bookings in the 4- and 5-star categories.
Regulations Supporting Inbound Travel
Inbound travel bookings to mainland China have surged over 200% year-on-year, encouraged by traveller-friendly visa policies.
