The VisitEngland Visitor Attraction Accolades 2024-2025 have acknowledged 78 English attractions for their outstanding visitor experiences. The awards were given in five categories: ‘Welcome’, ‘Best Told Story’, ‘Hidden Gem’, ‘Quality Food and Drink’, and ‘Gold’ for overall excellence.

Director Andrew Stokes remarked that these accolades spotlight England’s finest attractions and recognize the dedication of those who provide delightful experiences. He noted that the display of excellence today highlights the high quality within the sector, ensuring memorable moments for visitors, whether in galleries, museums, breweries, castles, or gardens.

The accolades derive from the VisitEngland Visitor Attraction Quality Scheme, assessed by trained and seasoned independent evaluators who support participating attractions in improving their offerings. Winning attractions may showcase the accolade logo in their marketing materials.

The celebration for the 2024-2025 awards occurred during a lunch at the British Motor Museum in Warwickshire.