HBX Group Announces Schedule for Its 2026 MarketHub Events
The 2026 theme reflects the rapidly evolving state of travel and technology in the near future.
Independent B2B travel tech firm HBX Group recently unveiled the schedules for its flagship MarketHub events, which are set to occur across Asia, Europe, and the Americas under the theme UNLOCKED.
The first event of the year, MarketHub Asia, will take place from February 3rd to 6th, 2026, at the Hilton Bali Resort, Bali, Indonesia. This will be followed by MarketHub Europe, occurring from April 21st to 24th, 2026, at the InterContinental Malta. The final event, MarketHub Americas, is scheduled for June 23rd to 26th, 2026, at Moon Palace The Grand Punta Cana in the Dominican Republic.
Why UNLOCKED?
The 2026 theme symbolizes the rapidly changing state of travel and technology. From artificial intelligence acceleration to changing traveler expectations, the industry is entering a transformative era. At MarketHub: UNLOCKED, HBX Group partners, thought leaders, and industry pioneers will delve into how technology can unlock untapped potential, how data can drive impactful action, and how human connection remains vital for innovation and collaboration.
As David Amsellem, HBX Group’s Chief Distribution Officer, illustrates, “Our MarketHub editions are a platform for the travel industry to share insights, spark creativity, and build meaningful partnerships. Through the Unlocked theme, we aspire to inspire our partners to adopt fresh perspectives on what can be achieved when innovation and collaboration coexist.”
Xabier Zabala, Chief Sourcing and Operations Officer, remarked, “The MarketHubs wouldn’t be feasible without the unwavering trust and support of our partners. Their invaluable contributions play a critical role in realizing these events and promoting innovation throughout the travel ecosystem. Together, we are shaping a more connected, agile, and cooperative future for our industry.”
A Powerhouse Event
For over a decade, MarketHub has been bridging the global travel and tourism sectors. Each year, upwards of 1,400 participants from 50 markets attend HBX Group’s exclusive, invite-only events, which have become among the most anticipated gatherings in the B2B sector. Thirteen years on, MarketHub convenes senior decision-makers from tour operators, travel advisors, hotel chains, and technology providers worldwide to explore trends shaping the future of travel.
