Shaikha Al Nowais Makes History

Shaikha Al Nowais will be the first woman to lead the United Nations Specialized Agency for tourism in its 50-year history. Her appointment will take effect at the start of 2026, marking a significant achievement for gender representation in global leadership roles.

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Experience and Vision

With extensive experience in the private sector, Al Nowais has served as Corporate Vice President at Rotana Hotels and chairs the Abu Dhabi Chamber’s Tourism Working Group. She also plays a vital role in promoting women’s initiatives through her involvement with the Abu Dhabi Businesswomen Council and Les Roches Hospitality Academy.

“Tourism can uplift nations and unite humanity,” Al Nowais claimed during her address to the Assembly, emphasizing the transformative power of tourism on a global scale.

Her vision includes five core priorities for her tenure: responsible tourism, capacity building, leveraging technology for good, innovative financing, and promoting smart governance, all aimed at enhancing the sector’s inclusivity and resilience.

Nominations and Confirmation

Al Nowais was nominated by UN Tourism’s Executive Council in May and confirmed by the 160 Member States during the Assembly’s 26th General session, marking a historic moment for the agency.

The new Secretary-General’s appointment was a highlight of the opening day of the UN Tourism General Assembly, which included various sessions and discussions on enhancing global tourism frameworks and strategies.