Dida was awarded for enhancing its brand presence on LinkedIn and improving its hotel group’s visibility on Xiaohongshu during the TDM Travel Trade Excellence Awards 2025 in Thailand. Recognized with the honors for Digital Media Initiative of the Year and Social Media Campaign of the Year, Dida established itself as a premier global B2B travel brand through high-quality engagement and strategic content.

With a 90% growth in followers well ahead of its target and an impressive average engagement of 11.8% on LinkedIn, Dida achieved significant visibility. The campaign also saw the brand’s search volume on Xiaohongshu rise by 250%, bolstering engagement rates through user-generated content and partnerships.

For more details on the winners, click here.