Overview

Olivier Berrivin from Best Western Hotels & Resorts announced that their properties across Southeast Asia, Japan, and Pakistan secured certification from the Global Sustainable Tourism Council (GSTC) in September 2025, highlighting their dedication to sustainability.

This certification not only reflects their commitment to eco-friendly practices but also builds trust with guests and partners who value sustainability.

Sustainability Challenges

Olivier notes the balance between sustainability’s importance in reducing waste and costs, and the challenges of implementing new eco-friendly processes and products. Guests play a role as well, often adopting practices like minimal towel washing, indicating a collective eco-conscious mindset.

Growth and Consistency

The brand prides itself on robust training and brand standards applicable to all hotels, ensuring guests receive quality service from day one.

Industry Trends

Sustainability, technology, and personalization are currently shaping the hospitality landscape in APAC. Olivier believes these factors need to be harmonized to enhance guest experiences as technology becomes more central to operations.

The Future

Personalization is crucial, with loyalty programs tailored to guest preferences in mind. Berrivin emphasizes the significance of understanding and anticipating guest needs to thrive in the hospitality sector.