Marina Bay Sands Introduces Innovative Event Designs at Autumn Showcase
Marina Bay Sands recently held its Autumn Showcase, presenting groundbreaking concepts aimed at enhancing delegate engagement, including cloud canapés and a pioneering metaverse experience.
Marina Bay Sands Introduces Innovative Event Designs at Autumn Showcase
Marina Bay Sands recently held its Autumn Showcase, presenting groundbreaking concepts aimed at enhancing delegate engagement, including cloud canapés and a pioneering metaverse experience.
As Singapore sets its sights on tripling MICE tourism receipts by 2040, Marina Bay Sands Expo & Convention Centre demonstrated its commitment to redefining event futures at the event. This annual, invite-only showcase welcomed over 500 industry partners for an exclusive evening of discovery. Guests were greeted by a majestic cocktail fountain before entering the Sands Grand Ballroom, transformed into a hub of culinary artistry and immersive experiences.
Unique Delegate Engagement Strategies
A highlight was the debut of the Marina Bay Civic Immersion Trail, paired with a new metaverse experience designed to inspire planning creativity. This trail bridges cultural enrichment with leadership inspiration, curated specifically for C-suite participants, offering insights into Singapore’s rich history and resonating lessons for today’s business landscape.
Participants were guided through various iconic landmarks, further enhancing engagement opportunities.
Innovative Metaverse Experience
The pilot metaverse, developed with The Doodle People, expands the venue’s digital capabilities and offers an alternative to conventional event formats. In the metaverse, attendees can interact as avatars, exploring virtual spaces mimicking Marina Bay Sands’ renowned venues.
Culinary Adventures
The showcase featured imaginative dining experiences, including whimsical cloud canapés and a unique conveyor belt dinner, where one could sample creations from distinguished restaurants like KOMA and Mott 32.
Ong Wee Min, Vice President of Sales & MICE at Marina Bay Sands, underscored the importance of innovative technology in attracting engagement. “The metaverse offers our clients more opportunities to amp up engagement in fun and engaging ways,” Ong noted, emphasizing ongoing exploration of innovative ideas.
