Madrid is getting ready to host a momentous celebration as Rioja marks its centenary with an exclusive event in the heart of the city on November 4th. The Denomination of Origin Calificada Rioja will gather prominent figures from culture, the press, and society at Cines Callao to honor a century of history, culture, and emotion that have shaped the identity of Spanish wine.

The gala will feature Nieves Álvarez, a model and presenter, acting as the brand ambassador and master of ceremonies for a night designed to pay tribute to Rioja’s centennial journey. Notable attendees include cultural and social personalities such as Tamara Falcó and Íñigo Onieva, who have confirmed their presence at this iconic venue in Madrid.

Image The evening will kick off with a grand photocall in Plaza de Callao, transforming this central point of the capital into an outdoor premiere. The outdoor space will offer a visual window inspired by the landscapes of Rioja, reflecting the essence of the centenary campaign and creating a unique setting for the press and guests.

Once inside Cines Callao, an immersive scenic installation will transport attendees to a landscape of vineyards and emotions, designed to showcase the diversity of the 600 wineries that comprise the DOCa Rioja. The lighting, textures, and projections will envelop attendees in the richness of the territory, offering a sensory journey through its history and winemaking talent.

Image The culinary proposal will be managed by the Echapresto brothers, known for their restaurant Venta Moncalvillo and holders of two Michelin stars. They will reinterpret traditional Rioja flavors to harmonize them with a broad selection of wines from the Denomination, which guests will be able to enjoy throughout the evening.

The musical part will conclude the night with a live show that will bring rhythm and excitement to a day meant to celebrate the legacy of Spain’s only centenary Denomination, toasting to its present while looking optimistically towards the future of Rioja, with the aim of continuing to lead the way for Spanish wine globally.